Understanding Media Q1. In what ways does media play an important role in a democracy? Answer: Media play an important role in democracy in the following ways: 1 . They make the masses know about certain issues/problems. 2. They propagate the policies and programmes of the government. 3. They also criticise the unpopular policies and programmes of the government. 4. They help in forming the opinion of the masses. 5. They also report various crimes and mishappenings, accidents, etc. 6. The media also announce the opinions of the public about certain issues/problems etc. Q 2. Can you give this diagram a title? What do you understand about the link between media and big business from this diagram? Answer - A title to the above diagram may be given like this—Media and Big Business Houses. Big Business Houses attract people to promote their products through media. It is the best and the cheapest means to reach people at large. Q3.You have read about the ways in which the media 'sets t...